Hearth And Hand Throw Blanket

Finding the Perfect Blanket for Your Home Sanctuary

As I sit here wrapped in my favorite throw blanket, cup of tea in hand and rain pattering against the window, I can’t help but reflect on how this simple piece of home decor has transformed my living space. There’s something almost magical about finding that perfect throw blanket—one that seamlessly blends comfort with style, function with beauty. And when it comes to achieving that delicate balance, Hearth and Hand throw blankets have become my absolute go-to choice for creating a warm, inviting home atmosphere.

I remember the first time I discovered the Hearth and Hand collection during a weekend Target run that was supposed to be “just for essentials.” Three hours and several homeware items later, I found myself drawn to a display of the most beautiful throw blankets I’d ever seen. What started as casual curiosity has since blossomed into a full-blown appreciation for these versatile home accessories.

Whether you’re a first-time buyer or a seasoned Hearth and Hand enthusiast looking to expand your collection, I’ve created this comprehensive guide to help you navigate everything you need to know about these coveted throw blankets. From materials and designs to care instructions and styling tips, consider this your definitive resource for all things Hearth and Hand.

What Exactly Is a Hearth and Hand Throw Blanket?

Before diving into the specifics, let’s clarify what makes these blankets special. Hearth and Hand is a home decor line created through a collaboration between Target and Magnolia, the lifestyle brand founded by Joanna and Chip Gaines. If you’ve ever watched their shows or browsed their collections, you’ll recognize the signature aesthetic immediately: modern farmhouse with a timeless, slightly rustic appeal that somehow manages to feel both classic and contemporary.

The throw blankets from this collection embody this design philosophy perfectly. They aren’t just functional items to keep you warm; they’re thoughtfully designed pieces that contribute to your home’s overall aesthetic. Each blanket tells a story through its texture, pattern, and construction, reflecting the brand’s commitment to creating products that feel personal and meaningful.

What sets Hearth and Hand throw blankets apart is their attention to detail—the carefully selected materials, the thoughtful color palettes, and the subtle design elements that make each piece special. These aren’t mass-produced items that feel generic; they’re blankets designed to feel like they could have been passed down through generations, despite being new additions to your home.

Where to Find Your Perfect Hearth and Hand Throw Blanket

The most straightforward place to purchase Hearth and Hand throw blankets is at Target—both in physical stores and online. As the exclusive retailer for the collection, Target offers the most comprehensive selection of current designs and seasonal releases.

I’ve found that browsing in-store provides the tactile experience needed to fully appreciate the texture and weight of each blanket, but the online shopping experience offers its own advantages. Target’s website typically features more comprehensive product information, customer reviews, and occasionally, online-exclusive designs that might not be available in your local store.

If you’re hunting for discontinued patterns or limited-edition releases, secondary marketplaces like eBay, Poshmark, or Facebook Marketplace might be worth exploring. Just exercise caution and verify authenticity when purchasing through these channels.

The Magnolia website occasionally features select Hearth and Hand products as well, though the full collection is primarily available through Target. If you happen to visit Waco, Texas, the Magnolia Market at the Silos sometimes carries special editions or preview releases of upcoming designs.

Understanding the Price Point: Is It Worth the Investment?

One of the questions I’m most frequently asked about Hearth and Hand throw blankets is whether they’re worth the price. The collection typically ranges from about $24.99 to $49.99, depending on the size, material, and design complexity—positioning them in the mid-range market for throw blankets.

While this isn’t the least expensive option on the market, I’ve found the quality-to-price ratio to be exceptional. These aren’t disposable home goods destined to pill, fade, or fall apart after a few washes. My oldest Hearth and Hand throw (a textured cream cotton blend I purchased three years ago) still looks remarkably similar to the day I brought it home, despite regular use and washing.

The price point reflects several factors: quality materials, thoughtful design, ethical manufacturing practices, and brand positioning. When you consider that many designer throw blankets easily run $100-$200 with comparable quality, Hearth and Hand offers remarkable value while maintaining their distinctive aesthetic.

Seasonal sales and Target’s frequent promotions can make these blankets even more accessible. I’ve scored several at 15-30% off during Target’s home decor sales, and the RedCard provides an additional 5% discount year-round.

A Deep Dive Into Materials: What Makes These Blankets Special

The material composition of a throw blanket dramatically impacts its feel, warmth, appearance, and longevity. Hearth and Hand offers several material options, each with distinct characteristics suited for different preferences and needs.

Cotton Varieties

Cotton is perhaps the most versatile material in the collection. The 100% cotton throws offer breathable comfort and tend to be medium-weight—perfect for year-round use in most climates. These blankets typically feature textured weaves like waffle, basketweave, or herringbone patterns that add visual interest and dimension.

The cotton varieties wash beautifully and actually become softer with each cycle. They’re ideal for people with sensitive skin or allergies, as cotton is naturally hypoallergenic and less likely to cause irritation than some synthetic options.

My personal favorite is their brushed cotton throw, which undergoes a special finishing process that creates an incredibly soft, almost velvety surface texture while maintaining cotton’s natural breathability.

Wool and Wool Blends

For maximum warmth during colder months, Hearth and Hand’s wool and wool-blend throws are unmatched. These tend to be slightly higher in price but offer exceptional insulation properties that make them worth every penny when temperatures drop.

The wool used in these blankets typically has a softer hand-feel than traditional wool, avoiding the scratchy texture some associate with wool products. This is achieved through careful selection of wool varieties and sometimes blending with other fibers like cotton or acrylic to enhance softness while maintaining wool’s natural temperature-regulating properties.

Their herringbone wool throw in particular offers a wonderful balance of visual texture, warmth, and surprising softness. These blankets tend to be slightly heavier and perfect for creating that cozy, enveloping feeling on cold evenings.

Synthetic and Blended Options

For those seeking specific performance characteristics or price points, Hearth and Hand also offers synthetic and blended options. Acrylic and polyester blends provide exceptional softness, easy care, and often more vibrant color options since these fibers accept dye more readily than natural materials.

The chenille and velvet-like throws in their collection typically incorporate some synthetic fibers to achieve their distinctive textures while maintaining durability and washability. These options tend to be slightly less expensive than their all-natural counterparts while still delivering the signature Hearth and Hand aesthetic.

I’ve found their acrylic-blend throws to be particularly resilient when used in high-traffic areas or homes with children and pets. They stand up to frequent washing without pilling or losing their shape, making them practical choices for everyday use.

Size Matters: Finding the Right Dimensions for Your Needs

Hearth and Hand throw blankets typically come in three main size categories, each suited for different purposes:

1. Standard Throw (approximately 50″ x 60″): The most common size, perfect for draping over a chair or sofa. This size works well for one person to snuggle under or as a decorative layer.
2. Oversized Throw (approximately 60″ x 70″): These larger blankets provide more generous coverage, making them ideal for taller individuals or for sharing with a partner on movie night.
3. Bed Throws (sizes vary based on bed dimensions): Designed specifically to layer at the foot of a bed, these throws complement Hearth and Hand’s bedding collections and are proportioned to look balanced on twin, full, queen, or king beds.

When selecting a size, consider both functionality and aesthetics. A throw that’s too small for your intended use will feel frustrating and inadequate, while one that’s too large may overwhelm smaller furniture pieces or look disproportionate when draped.

I’ve found that the standard 50″ x 60″ size works beautifully for most living room settings, while the oversized option is my preference for the primary bedroom, where my husband and I might share it while reading before bed.

Colors and Patterns: The Visual Language of Hearth and Hand

One of the most distinctive aspects of Hearth and Hand throw blankets is their carefully curated color palette and pattern selection. Rather than chasing fleeting trends, the collection embraces a timeless approach with colors that feel both contemporary and enduring.

The Core Color Philosophy

The foundation of most Hearth and Hand throws consists of neutral tones—creamy whites, warm beiges, soft grays, and muted blacks. These create a versatile base that works with virtually any decor style and allows for seasonal refreshes without requiring a complete home redesign.

Accent colors tend toward natural, earthy hues: sage greens, dusty blues, terracotta reds, and warm ochres that reference colors found in nature. The overall effect is calming and harmonious, creating a sense of visual cohesion even when mixing different patterns and textures.

Pattern Language

Patterns in the collection lean toward classic, architectural inspirations rather than overtly trendy motifs. You’ll find:

• Stripes (varying from pinstripes to bold bands)
• Plaids and checks (often in subtle tone-on-tone variations)
• Geometric patterns (especially herringbone, diamond, and basketweave)
• Textural patterns created through weaving techniques rather than prints

These patterns offer visual interest without overwhelming a space, making them easy to incorporate into existing decor schemes. The restraint shown in pattern selection speaks to the brand’s commitment to creating pieces that won’t quickly feel dated or overly specific to a passing trend.

Seasonal Variations

While maintaining their core aesthetic, Hearth and Hand does release seasonal collections that offer color variations aligned with the time of year:

• Spring/Summer typically brings lighter weight throws in brighter whites, soft blues, and occasional botanical greens
• Fall editions often incorporate warmer tones like amber, russet, and deeper greens
• Winter and holiday collections may include deeper reds, forest greens, and occasionally metallics woven into neutral bases

These seasonal offerings provide opportunities to refresh your space without departing from the overall design language that makes Hearth and Hand distinctive.

Practical Matters: Care and Maintenance

One of the most appealing aspects of Hearth and Hand throw blankets is their practicality. Despite their elevated appearance, most are designed with real life in mind.

Machine Washability

The majority of Hearth and Hand throws are machine washable—a crucial feature for items that see regular use. Care instructions vary slightly based on material composition:

• Cotton throws typically can be machine washed in cold water on a gentle cycle and tumble dried on low
• Synthetic blends follow similar protocols but often emerge from the dryer with less wrinkling
• Wool and wool-blend options generally require more careful treatment, with some being hand-wash only or dry clean recommended

Always check the specific care tag on your blanket, as recommendations may vary by design and construction method. I’ve found that following the care instructions precisely helps maintain both the appearance and feel of these blankets over time.

Prolonging Lifespan

To maximize the longevity of your Hearth and Hand throw:

• Wash throws only when necessary rather than on a rigid schedule
• Use gentle, fragrance-free detergents to prevent fiber breakdown
• Avoid fabric softeners, which can coat fibers and reduce absorbency
• Address stains promptly with gentle spot cleaning rather than immediate full washing
• Store seasonal throws clean and fully dry in breathable containers or bags

With proper care, these blankets can remain beautiful for many years. My oldest pieces show minimal signs of wear despite regular use, speaking to their quality construction and materials.

Warmth Factor: Seasonal Considerations

Not all throw blankets offer the same level of warmth, and Hearth and Hand provides options for various temperature needs and seasons.

Lightweight Options

For warmer climates or summer use, look for:

• Open-weave cotton throws with visible texture
• Lighter weight cotton varieties in brighter colors
• Single-layer construction without additional backing

These lighter options provide just enough warmth for air-conditioned spaces or mild evenings while maintaining breathability.

Mid-Weight Versatility

The most versatile category includes:

• Standard cotton throws with medium-tight weaves
• Cotton-blend options with slight texture
• Lightweight wool blends

These work well year-round in most climates, offering enough warmth for cooler evenings while not being overly hot or heavy.

Maximum Coziness

For serious warmth during cold months:

• Pure wool or high-percentage wool blends
• Heavier weight cotton with tight weaves
• Double-layer constructions with different textures on each side
• Throws with brushed finishes that trap more air between fibers

I keep throws from each category to accommodate Michigan’s dramatic seasonal changes, switching them out as temperatures fluctuate throughout the year.

The Target Connection: Exclusivity and Availability

Hearth and Hand is exclusive to Target, which shapes both availability and shopping experience. This partnership means you’ll only find authentic new pieces through Target’s channels, but it also provides certain advantages.

Target’s robust online platform makes browsing the full collection simple, with detailed product descriptions, customer reviews, and clear photography from multiple angles. The website also frequently offers “complete the look” suggestions, helping you coordinate your throw with other Hearth and Hand pieces.

In-store displays are typically thoughtfully arranged, showcasing how throws might be styled in real-life settings. Seasonal collections receive prominent placement, making it easy to discover new releases during your regular Target visits.

The exclusivity arrangement does mean that once certain designs sell out or are discontinued, they can be difficult to find. If you fall in love with a particular pattern or color, I recommend purchasing while it’s available rather than waiting, as popular designs may not be restocked once the seasonal inventory is depleted.

Seasonal and Holiday Collections: Limited-Time Treasures

One of the most delightful aspects of following the Hearth and Hand line is the anticipation of seasonal releases. Throughout the year, Target introduces limited-time collections that capture the essence of each season while maintaining the brand’s signature aesthetic.

Spring/Summer Editions

Spring and summer throws tend toward lighter weights and fresher colors. You might find:

• Airy cotton throws with simplified stripe patterns
• Lighter hues that reflect the season’s brightness
• Occasional botanical motifs or nature-inspired textures

These seasonal pieces work beautifully to refresh your space as the weather warms, without requiring a complete decor overhaul.

Fall Collections

As temperatures cool, Hearth and Hand releases throws that embrace autumn’s warmth:

• Richer color palettes featuring amber, rust, and earthy tones
• Slightly heavier weights for increased coziness
• Plaid and check patterns that evoke classic fall motifs

These autumn-inspired pieces help transition your home from summer lightness to winter coziness.

Holiday Treasures

The holiday collections are particularly special, offering:

• Traditional Christmas colors reimagined in the Hearth and Hand aesthetic
• Subtle metallic elements woven into classic patterns
• Special textures that add festive dimension without being overtly themed

Rather than plastering throws with obvious holiday motifs, these pieces capture seasonal spirit through color and texture in ways that can often extend beyond the holiday season itself.

Limited editions sell quickly, especially during the holiday season, so I’ve learned to shop these collections early when possible.

Weight and Texture: Finding Your Perfect Feel

The physical experience of using a throw blanket is deeply personal—some prefer lightweight, breathable options while others seek the comforting pressure of heavier blankets.

Hearth and Hand offers a spectrum of weights:

• Lightweight throws (typically under 2 pounds) provide gentle warmth without weight
• Medium-weight options (2-3 pounds) offer balanced comfort for most situations
• Heavier throws (3+ pounds) provide more substantial feel and typically greater warmth

Beyond pure weight, texture dramatically impacts how a throw feels against your skin. The collection includes:

• Smooth, tight weaves for a more refined feel
• Nubby, textured surfaces that add tactile interest
• Brushed finishes that create exceptional softness
• Varied weave patterns that create visual and tactile rhythm

I recommend experiencing these textures in person when possible, as the tactile quality of a throw is difficult to fully appreciate through photographs alone.

Decorative Potential: Styling Your Hearth and Hand Throw

While functionality is important, these blankets truly shine as decorative elements that can transform a space with minimal effort.

Classic Draping Techniques

The simplest styling approach involves strategic draping:

• The casual diagonal drape across a corner of the sofa
• The structured fold, draped evenly across the back of a chair
• The end-of-bed placement that adds visual interest to bedding

Each method creates a different visual effect, from relaxed and inviting to more tailored and precise.

Layering Strategies

Hearth and Hand throws excel when layered with other textiles:

• Contrasting a textured throw against smooth upholstery
• Layering multiple throws in complementary colors for dimensional interest
• Combining throws with Hearth and Hand pillows for cohesive texture stories

The collection is designed with layering in mind, with textures and colors that coordinate without matching exactly—creating depth without clashing.

Seasonal Rotation

One of my favorite strategies involves maintaining a core collection of neutral throws supplemented with seasonal pieces that can be rotated throughout the year. This approach refreshes your space with minimal investment while maintaining the cohesive Hearth and Hand aesthetic.

The Verdict: What Real Users Say About Hearth and Hand Throws

After years of personal experience and countless conversations with fellow enthusiasts, I’ve compiled the most common feedback about these beloved blankets.

Consistent Praise

Users consistently highlight:

• Exceptional balance of quality and affordability
• Durability through repeated washing and regular use
• Versatile styling potential across different decor styles
• Thoughtful design details that elevate them above similar price-point options

The blankets frequently receive recognition for maintaining their appearance over time, with many users reporting years of use without significant degradation in appearance or function.

Occasional Critiques

The most common criticisms center around:

• Limited size options for some designs
• Occasional availability issues with popular patterns
• Some wool blends being slightly less soft than expected initially (though they typically soften with use)

These concerns are relatively minor compared to the overall satisfaction expressed by most users.

Sustainability Considerations: The Environmental Impact

For environmentally conscious consumers, material sourcing and production practices matter. Hearth and Hand has made steps toward more sustainable options, though transparency varies across the collection.

The cotton varieties occasionally incorporate organic or sustainably sourced cotton, though this isn’t universal across the line. Wool options sometimes utilize responsible wool standard (RWS) certified materials, which ensure animal welfare and land management practices.

Packaging has improved over the years, with reduced plastic and more recyclable materials, though there’s still progress to be made. Target’s overall sustainability initiatives do extend to their exclusive brands, with commitments to increase sustainable materials across their home goods collections.

For those prioritizing environmental impact, the most sustainable options in the line tend to be the 100% cotton throws with simpler dye processes and minimal treatments. These natural fibers have less environmental impact than their synthetic counterparts, particularly regarding microplastic shedding during washing.

Coordinating with Other Hearth and Hand Pieces

One of the greatest strengths of these throws is how beautifully they coordinate with other items in the Hearth and Hand collection. The design team clearly considers the entire product ecosystem when developing new throws, ensuring they complement existing and upcoming pieces.

Perfect Pairings

Throws work particularly well with:

• Hearth and Hand decorative pillows, which often feature complementary textures and colors
• Bedding collections, creating layered, hotel-inspired bedroom styling
• Table linens and kitchen textiles for cohesive color stories throughout the home
• Storage solutions like their signature baskets, which provide perfect homes for throws when not in use

The thoughtful color palette ensures that even pieces from different seasons or years can work together harmoniously, allowing you to build your collection over time.

Indoor vs. Outdoor Use: Setting Appropriate Expectations

While most Hearth and Hand throws are designed primarily for indoor use, many can transition to outdoor settings under the right conditions.

For porch, patio, or deck use, look for:

• Synthetic blends that resist moisture and dry quickly
• Darker colors that hide potential outdoor soil
• Machine-washable options that can be easily cleaned after outdoor exposure

It’s important to note that even the most durable throws aren’t designed for permanent outdoor placement. Use them for temporary comfort during outdoor gatherings, then bring them inside for proper storage.

For dedicated outdoor use, Target offers separate outdoor-specific blankets designed to withstand elements, though these typically fall under different branding than Hearth and Hand.

Competitive Landscape: How Do They Compare?

In the mid-range throw blanket market, Hearth and Hand competes with several notable alternatives:

• Threshold (Target’s signature home brand) offers similar price points but with less distinctive styling
• Pottery Barn and West Elm provide higher-end options at significantly higher prices
• Budget retailers like HomeGoods and TJ Maxx feature variable quality at lower price points
• Specialty blanket brands like Pendleton offer premium quality with corresponding premium pricing

What distinguishes Hearth and Hand in this landscape is the remarkable value proposition—they deliver near-premium quality and distinctive design at accessible price points. The consistent aesthetic vision across the collection creates a recognizable style that many competitors lack at similar price points.

Savvy Shopping: Finding Deals and Discounts

While Hearth and Hand throws deliver excellent value at full price, strategic shopping can make them even more affordable.

Timing Your Purchase

The best opportunities for discounts typically occur:

• During Target’s seasonal home sales (usually January, July, and October)
• As seasonal collections transition to new releases
• During Target Circle offer periods or store-wide sales events

End-of-season clearance can offer particularly good values, with discounts sometimes reaching 30-50% off original prices for designs being discontinued.

Loyalty Programs

Target’s loyalty options enhance value:

• RedCard provides 5% off all purchases, including Hearth and Hand items
• Target Circle offers frequently include home goods categories
• Special promotions like “spend $X on home, get a gift card” can effectively reduce costs

I’ve found that combining these approaches—shopping during sales while using RedCard and applicable Target Circle offers—can result in significant savings while building a collection of these beloved throws.

Personal Testimonial: My Hearth and Hand Journey

After several years of collecting and using these blankets across seasons and homes, I can confidently say they represent one of the best values in home textiles. My collection has grown thoughtfully over time—a neutral herringbone for the living room sofa, a heavier wool blend for winter evenings, a lightweight cotton for summer, and several seasonal pieces that rotate through my decor.

What continues to impress me is their longevity. Despite regular use and washing, they maintain their color, texture, and structural integrity remarkably well. The neutral pieces have transitioned seamlessly through three different home color schemes, proving their versatility across design updates.

Perhaps most tellingly, these throws have become my go-to housewarming and holiday gifts for friends and family—a testament to my confidence in their universal appeal and quality. The joy on recipients’ faces confirms what I’ve long believed: Hearth and Hand throw blankets offer that rare combination of attainable luxury and practical function that makes a house feel genuinely like home.

Whether you’re just beginning to explore the collection or adding to an existing array of Hearth and Hand pieces, I hope this guide helps you find the perfect throw blanket for your space and lifestyle. Happy decorating!